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Harley-Davidson and Hero jointly launch cheap bike in India, beat out Royal Enfield

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, plans to bring mid-sized motorcycles to India in partnership with premium motorcycle brand Harley-Davidson. They plan to launch motorcycles in the 350-850 cc segment in the 2023-24 fiscal year. It’s worth noting that the two organizations tied the knot several years ago.

According to reports, both companies plan to sell these new models through their respective dealers. In this regard, Niranjan Gupta, Chief Financial Officer of Hero MotoCorp, said:

The world’s largest two-wheeler manufacturer and a premium American motorcycle manufacturer are jointly developing the platform. Perhaps these will be modular in nature. To fit every engine and body style for every class of customer. Speculation is rife that the two companies have gone a long way in developing premium midweight bikes.

By the way, the prices of two-wheeled vehicles, especially motorcycles, have increased recently for various reasons. Again, many buyers opt for his $16,000+ models. Mainly 250-650cc bikes. As a result, companies are introducing more models in this segment. The upcoming motorcycle is set to be Harley-Davidson’s cheapest model in the country.

In the past, Harley-Davidson sold the Street 750 and Street Rod in the country, known as affordable models, but recently launched the Iron 883 priced at Tk 12 rough (ex-showroom). But the next model is expected to be cheaper than those.







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