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Fake Reviews: Stricter Actions For Seeing Fake Reviews, Center Takes New Actions Against Amazon, Flipkart



In recent years, with the spread of smartphones and the Internet, more and more people are shopping online. However, since you have to order the products you want without seeing them with your own eyes, many people may be worried about what will be delivered to them after they are delivered. Therefore, before purchasing a product online, product reviews are the only hope users have of getting a proper idea of ​​the product. We all know that every product sold on various online websites has a review section at the bottom where the buyer mentions some details about the product including photos. However, users often find that fake reviews and star ratings are provided by multiple websites and have to confuse users.Not only e-commerce websites but also hotels and various travel bookings The same is true for the platform.

Government to take strict measures to prevent fake review scams on online shopping platforms

It turns out that the center held a meeting on November 25th to discuss what steps should be taken to eliminate all consumer confusion when buying products online. Officials from Department of Consumer Affairs (DoCA) and Advertising Standards Council of India (ASCI) will attend the meeting. The Center will consult with stakeholders from industry associations such as CII, FICCI, Assocham, Nasscom, ASCI, NRAI and CAIT on what steps can be taken in the coming days to ease buyers’ difficulties. , plans to introduce stricter rules. And we know that from that day on this new rule will come into effect.

Center has gone above and beyond to ease customer difficulties

Under the new rules, the center will announce some strict measures to prevent fake ratings and reviews. In this regard, Consumer Affairs Secretary Rohit Kumar Singh said the Bureau of Standards of India (BIS) is preparing a new standard for online consumer reviews, IS 19000:2022. This decision was made by the Center with the protection of online buyers in mind. The Center will issue special advice to e-commerce platforms in the coming days to use some advanced technology to prevent fake reviews. New rules will be created in the country to prevent fake review fraud by comparing what policies are followed in the area of To protect the purchaser.

Strict action will be taken if the new rules are not followed

Zomato, Swiggy, Reliance Retail, Tata Sons, Amazon and Flipkart have assured the center to strictly follow the regulations introduced by the government. ), Google, Meta, Mesho, Blinkit, and Zepto, among many other e-commerce companies. However, once the new rules come into force, the Center will closely monitor whether all e-commerce platforms are properly compliant with the rules. And in that case, it is known that if there is fraud in the eyes of the center, strict action will be taken against the online company.

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